Going viral is one way to put a person or business on the fast track to success. One viral video can change the lives of those that know how to run with the momentum and market themselves after they get the attention.
For businesses, it is important to understand how to create a viral video, as well as how to translate that video into sales. We have a lot of experience working on video marketing. We have studied what makes videos go viral and click with audiences, and have implemented these attributes into all of our marketing videos.
Now we’re going to share some of our most crucial tips with you so that you too can create your own viral videos and expand your potential customer base.
Know Your Audience
Knowing your audience is extremely important when trying to create a social media video. Your video’s tone would be completely different if it is marketed towards parents than it would be if it was marketed towards university students.
Knowing your target audience will allow you to create a video that the viewers will be more than happy to share since their peers will also be interested in the video. If you create a video that does not resonate with your audience, they will be less likely to share it because they will feel that their peers will either not be interested or may even judge them poorly based on the video.
Subvert Expectations
If your video is bland and a carbon copy of every other marketing video online, most people will not even take the time to watch it. Subverting expectations is a great way to catch peoples’ attention.
We are sure you’ve seen a viral video with the caption “Watch until the end.” If the viewer’s time investment in your video pays off with something funny or interesting then they will be more than happy to share that experience with their followers over social media.
Quality
Your videos have to be quality, especially in modern marketing. We do not mean quality camera work and lighting (although this would help), we mean your ideas have to be thought out.
You cannot give people a bland script reading and expect them to share your video. Put time and effort into your videos, and people will appreciate them. On the other hand, if you pump out boring videos then they will be ignored and your time and money will have been wasted.
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Make People Feel
Emotions are crucial in a viral video. Make people feel something, whether it be empathy, happiness, or motivation.
Comedy videos are very popular nowadays, but they are not the only emotion that people respond to. Motivational videos are consistently going viral, as well as videos that make people feel sad.
Figure out what emotion you want people to feel, and craft your video to suit that feeling.
Related: 6 outstanding video paid ad campaign examples to inspire you
Be Memorable
If your video isn’t memorable, then going viral will not translate into sales or follows. A lot of people may view your video, but then they’ll view another video and completely forget about yours.
Make sure that your video sticks in peoples’ heads so that when they see your business or brand, they’ll remember your video and give you a try. You want people to remember your brand in a positive light as well, which is another reason why quality videos are important. They help show that your business is legitimate.
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